While liaising between internal and external execs for over 600 participating theatres across the country, Zhelbert further developed her natural talent for set design and usage of space as the lead in strategic execution for placements of Paramount’s advertising & merchandising materials within the lobbies of theatres.

After stepping away from the corporate life to start a family, Zhelbert fuled her creative passion for home décor and was quickly nicknamed the Armenian Martha Stewart. Through her love for décor and gardening, she joined the team of the home & garden show, Things Green, as Director of Communications/Syndication through the completion of its last season. Following her experience on Things Green, opportunity knocked, literally, as a home stager knocked on Zhelbert’s door to admire her home’s curb appeal, which inspired her to launch Project Staging. Now, Zhelbert, who is also a member of the Real Estate Stagers Association, is able to combine her creative talents and business acumen that she's been fostering since early age, through Project Staging. In addition to her passion for all things creative, Zhelbert is also an advocate of non-profit organizations for women and children as well as an active supporter for the beautification and safety of her community. When she’s not immersed in home staging and interior designing, Zhelbert finds joy in her children, sisters, family, and friends. She’s also an avid reader, loves films, and enjoys swimming and gardening.

After earning a Bachelor of Arts in Theatre Arts and a Bachelor of Science in Business Administration from California State University, Zhelbert began her professional career at Paramount Pictures before climbing the ranks and cultivating her creative and business talents in set design, architecture, lighting, color-schemes, costumes, marketing, advertising, and promotions. After launching a new In-Theatre Marketing, Promotions & Merchandising department—which became a business model for other studios—Zhelbert secured national corporate partnerships and spearheaded the creation of merchandising and advertising materials with Paramount’s major films and more.

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