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In the ever-changing landscape of Real Estate, it’s imperative to consistently grow with the evolving standards to rise above the competitive market. In the advent of DIY and Real Estate programs, buyer’s expectations have increased. Today’s savvy Real Estate professionals, sellers, and builders know the importance of staging their properties.

Buyers aren't just making an investment in a property, they are purchasing a place to call home; to raise their children; to begin a new chapter; or to retire to a new season of life. Realtors understand the importance of making a residential property as welcoming and appealing as possible to potential buyers. While every Realtor® doesn't use staging in every situation, the potential value it brings is clear to both homebuyers and sellers.”

According to the National Association of Realtor ® (NAR), “83 percent of buyers' agents say that staging makes it easier for buyers to visualize a property as their future home,” said NAR President, Realtor and Broker at Edina Realty, John Smaby. “Buying a house is more than a financial decision; it is an emotional decision as well.

During the staging of the project, we are proud that we can single out the best properties of the property, present many opportunities in different places, without seeing any shortcomings at the same time. With each project, we transform the rooms into unique spaces so that buyers can connect and see the full potential of the property.

While staging and decorating share similarities, they’re not the same thing. Home staging isn’t about designing a home according to personal taste, rather an effective marketing tool that helps properties have amazing first impressions, whether in online photos or in person. Home Stagings appeals to the greatest number of buyers to sell properties quickly and, most likely, above asking price!

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Fantastic Online
“first impression”

After earning a Bachelor of Arts in Theatre Arts and a Bachelor of Science in Business Administration from California State University, Zhelbert began her professional career at Paramount Pictures before climbing the ranks and cultivating her creative and business talents in set design, architecture, lighting, color-schemes, costumes, marketing, advertising, and promotions. After launching a new In-Theatre Marketing, Promotions & Merchandising department—which became a business model for other studios.

Faster Sale

It’s no surprise that the longer a property stays on the market, the lower the price it attracts. Homes that have been professionally staged can sell an average of 2-3 times faster than homes that haven’t been staged, according to NAR. Deciding to stage after a property has been on the market for a long time can potentially reduce its listing price. The sooner a property is staged, the better!

Great Investment Return

Home staging should be viewed as an investment. A NAR survey shows that 1-3 % investment on home staging yields 8-10% return. Another survey done by Coldwell Banker Real Estate Corp. shows that staged homes are typically sold 6% above asking price. An investment in staging will, most likely, be cheaper than “price reductions” of a listing.

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Serving the Greater Los Angeles area, Project Staging
is a premier staging provider specializing in home presentation and styling.

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